Welcome To LifeDrive Official Website!
Current location:Home » News » Industry News » New Type of Electric Tend to Low End Hard for High and Middle End Types to Enter the Market

New Type of Electric Tend to Low End Hard for High and Middle End Types to Enter the Market

Source: Editor: Visit:- Release time:2015-08-10 17:02【Large Middle Small

With the coming of summer,the market of electric fan enter into peak season.

With the coming of summer, the market of electric fan enter into peak season. However the market do not hot all. According to the data of AVC, form Jan. to May. of this year, sales amount of electric from all channels reached 3 billion, thereinto, online 8 hundred million, offline 2.2 billion, shows a slow decline trend. All the market of fans become more and more fierce. Price war and low price product put online largely lead all this industry developed in a sub-health way.

Market share war dragged fans industry into a low end predicament

Although  its price war have not reach the fierce degree like air conditioner, the price of electric fan industry also waved in the beginningof this year. According to the data of AVC, the fans market share in thefirst half year of 2015: The occupancy of low, middle, high end market product in 2014: 64%, 37.2%, 8.8%. During Jan. To May. of 2015, occupancy of low, middle, high end market product in 2015: 80.7%, 13.8%, 5.5%. It was clearly that the occupancy of low end increased. On the aspect of launch new type o the market, During Jan. To May. of 2015, the occupancy of online market launch is: low end 54%, middle end 21%, high end 25%; However from Mar. to May. of 2015, the occupancy of online market launch is: low end 63%,middle end 18%, high end 20%.

As we can see, During the first half year’s market launch of electric fan low end occupy more than other two end, sales volume occupancy also shows that low end fans sales well than others. Professional analyst believe that even low price product has a good sale, but it always goes with low benefit, low experience, terrible word of mouth etc. Also low benefit brings high pressure to the factory. Parts of factory sale low end product only because they would like to extend the market share.Besides the request of extend market share, there are also pressures coming with the competitive price of air conditioner which influence the price war of electric fan. With the improvement on quality of life, the improvement of summer days’ comfort also required by customers, more and more customers prefer to consume on the air conditioner for one time. Although the price of electric fan is very low, compared with air conditioner, electric fan is at a disadvantaged position in the temperature adjustment, smart functional side. Online stores always plan special offers to low down the price of air conditioner that also put electric fan in a worse situation and lead many customer trend to choose air conditioner instead of fans.

Hard break tower fan become the door of hope

Although companies can benefit from low price competition, it can not sustain a health development. Fortunately there are already some factory try their best to take a market share and change the market pattern and drive the market recover to “balance”, based on high quality product. it has been greatly improved from one blade iron fan to stand fan, from automatic to smart, also in noise, wind mode, humanize operation.

Cooler fan is the synonym of high end fans industry, but it can not overcome the noise , peculiar smell etc. Also non-blade fan can not put into mass production due to the roperty right. However tower fan is approved by factory and customer since it has high cost performance, soft wind mode, and space-saving.

Related News